Project Research

While there are individual retailers for adaptive clothes and accessories on the web, as well as fashion aggregate sites, there appears to be no single resource for potential users to easily find the collective products, brands and retailers available on the market beyond a simple web search.

With more research, I soon learned the new "Tommy Adaptive" line was just one of the growing number of fashion designers (UGG, Seven Jeans, Aerie), store brands (JC Penney, Kohl's, Target) and specialty retailers (Care + Wear, Slick Chicks) that offered adaptive clothes to consumers online. But without advertisements or word-of-mouth knowledge, how did people know where to find these items other than a quick web search?

Design Process

The dedicated app was designed first. Before any sketching could be done, it was important to organize the various product types into more manageable categories. Consideration also needed to be made for how most people might approach a product search. Drawings were organized into key categories and then digitized into wireframes, tested and turned into mockups.

Responsive Website

The same steps were followed to create the next group of designs for the responsive website. To differentiate between the app and the website, an increased search function was added to add another way for users to search for and find goods. Once again, a "mobile first" design approach was used, followed by the Desktop and Tablet versions.